Local Style, New Chapter: Anya & Niki Steps Into Apparel
Anya & Niki, the Naples-grown brand known for its polished accessories and thoughtful design, is taking a major step forward: their first-ever apparel collection has officially landed.
The 15-piece debut drop introduces clothing to a company that has quickly become a local favorite for its blend of style, comfort, and everyday ease.
Before entering the clothing space, Anya & Niki made its name with accessories designed for real life—lightweight sporty bags, structured straw totes, packable hats, and travel-ready essentials. Their shift into apparel feels like a natural progression for a brand built around versatility and chic comfort.
A Collection Designed For Real Life
Launched earlier this month, the new collection offers pieces meant to be worn in more than one way. The silhouettes are structured, the fabrics soft and flexible, and the overall look polished, yet relaxed. Every piece, from the cropped, zip-up jacket to the double knit track pants, are equally suited for running errands, grabbing coffee, or heading out on a weekend trip.
The line reflects founder Niki’s eye for detail. She draws inspiration from everyday life and channels it into clothing that feels easy to reach for. Small-batch production keeps the first drop intentionally focused and true to the brand’s vision.
The team behind Anya & Niki brings long-standing experience to the table, and it shows. Niki’s 25 years in retail complement her business partner Laura’s background in design and marketing. What started as a shared interest in entrepreneurship and quality has grown into a brand that’s gaining traction well beyond Collier County.
With a national customer base, Anya & Niki remains a digital-first operation. Niki said she wants all customers to feel confident ordering without ever trying a piece on. She puts extra energy into the online shopping experience, ensuring that materials, fit, and consistency meet expectations even in a fast-paced digital market.
Naples Roots Remain Strong
Still, Naples is the heart of the brand. Over the past year, Anya & Niki has hosted exclusive presale events and small trunk shows across town, creating an in-person community around a business that primarily lives online. Their accessories have also begun appearing in luxury destinations like Naples Grande Beach Resort, Four Seasons Hotel, Loews Miami Beach, and The Ritz-Carlton, Naples.
“The whole community has really rallied around us,” Niki said, grateful for the support that helped carry the brand from accessories to apparel in just a few short years.
Family plays a big role, too. Niki credits her kids for sparking the early connection with Laura, and their families still help with everything from warehouse organizing to prep during busy launches, making the business feel personal from the inside out.
A New Chapter Begins
For Niki, stepping into apparel marks a new chapter and a chance to reinterpret the brand’s blend of ease and sophistication in a fresh way. With the first drop already drawing interest and inventory kept intentionally limited, customers are eager for what’s next. Niki says spring and summer collections are on the horizon, promising more pieces to mix, match, and make part of everyday Naples life.
Naples-based brand Anya & Niki introduces its first 15-piece apparel collection, bringing its signature blend of comfort, style, and versatility to clothing. Learn how the growing digital-first label is gaining national attention while staying rooted in the Naples community.
