Meet Sarah LaMont, the Local Stylist with a National Vision
Some might dismiss fashion as vain or superficial, but no one can deny its power. We’ve all at some point or other felt the confidence that comes from slipping into the perfect pair of jeans, a beautifully tailored dress, or a well-loved vintage jacket. The right outfit doesn’t just cover us, it reveals us, creating a sense of freedom that allows us to move through life with ease and authenticity.
Few understand this better than Sarah LaMont, founder and master stylist at Why Style, who has built her career on helping others discover and embrace their most genuine selves through fashion.
Those who know Sarah know that she approaches her work more like a calling than a job. She doesn’t just pull clothing from racks; she listens. She listens to how a client describes their morning routine, to the colors that make them feel alive, to the spark in their voice when describing treasured memories—and she uses that information to tailor her work to their specific needs. For Sarah, style isn’t about keeping pace with trends, but rather uncovering the threads of a person’s true self and weaving them seamlessly into their wardrobe.
“All body types, all incomes, all walks of life… we can all benefit from the feeling of confidence that a really great outfit can give us,” she says. “When you are wearing something that feels honest, comfortable, and curated to you, it can change your whole day—and life.”
Many assume that people only hire a stylist for big life events or special occasions, but in reality, most of Sarah’s clients find her after witnessing the transformation she’s inspired in others. Someone will notice a friend radiating newfound confidence after a session and want to experience the same for himself or herself.
That ripple effect has fueled Sarah’s passion and commitment day after day. Whether she’s completing a closet cleanout, pulling clothes for a photo shoot, or refreshing a client’s seasonal wardrobe, she always keeps sight of the bigger picture: what those clothes represent.
Now, she’s taking her mission even further.
This month, Sarah is launching the next phase of Why Style: a 12-week certification program designed to expand the brand nationwide. Aspiring stylists can complete the course and begin working as Why Stylists in their own cities.
“My dream for Why Style longterm is that there is a Why Stylist in every community,” she says. “I want there to be someone like me there to support and style each unique community while also uplifting their own local boutiques and small businesses. I love the idea that it won’t just be me, but will be people from every walk of life collaborating and inspiring each other to be better… that’s my dream.”
Those who know Sarah know she makes dreams happen. She arrives each day with a coffee in hand, her trademark positivity, and her signature smile. With that kind of energy, it’s easy to imagine the success of this new chapter spreading quickly. Naples is where her vision began, but what began as a local calling is ready to flourish into a movement that empowers people and communities nationwide.
Stylist Sarah LaMont brings her Naples-based brand, Why Style, nationwide with a new certification program for aspiring personal stylists.
